Do you really have to beat your burrito?
These strange bike-rack donkeys are part of a logo I did for a client/friend who makes bike panniers in Chile. The name of the company is Bici-Burritos, which mean that these sturdy lil’ bags are donkeys for your bike! He wanted the imagery, (and name for that matter), to evoke the “haul-everything” spirit of the tireless little burro. But these burros you don’t have to beat constantly to get them to do what you need them to do, like you do with most other ones. They just obey.
It was a little tricky to show the donkey from the back to accentuate the panniers, yet still make it read as a donkey, and for that end to get a head in there. Oh, and make it straddling a bike like a rack. But I think it came out well. I did several pencil concept sketches using tracing paper, and did the final using scratchboard.