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what is an anamorphic logo? – Marlin Peterson
13973
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what is an anamorphic logo?

An anamorphic effect is when specific aspects of an image are distorted so that when viewed from one specific location they appear correct.  I specialize in this effect with my murals and logo paintings.   Here are examples of a couple venues that I achieved some great results with a lot of nit picky work on a computer and copious planning.

The first is from Riverfront Rock Gym in Washington state.  This gym has a unique bay window, that spectators drinking coffee or beer in the cafe must look through to watch the action in the climbing gym.   The walls that the climbers ascend are a busy mess of odd shaped planes and in total I had to account for 8 different planes.  Ultimately, with all kinds of distortion from different places, the view through the bay window reveals a gigantic painting of their non-distorted “RRG” logo.

 

The green image was another anamorphic painting I did for Wongdoody, an advertising firm based in L.A. and Seattle.  A hallway leading out of their ultramodern work studio was the perfect place to incorporate the stunningly bright signature circle and explanation point that is their trademark.  From one point just outside the hall, everything snaps into place and the effect works so well.

Tags

3d, advertising, anamorphic, commission, effect, illustration, marlin, perspective, peterson, riverfront rock gym, rrg, viewer, wenatchee, wongdoody

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