Evolution of a Logo: pen to pixel
This series of R’s is the evolution of a logo I designed for a client called Rev’t Resource. It is a company that does the engineering busy work for the pipe and duct systems in buildings. Pipes, blueprints, and 3-dimensional were the themes to employ. The first digital concept “sketches” were a bit too “artsy” for him, hence the transition toward more exactitude and dimensional alignment. He chose the far right image in the end. Click on the image twice to make it big.